The marketing landscape is in a state of constant evolution. Traditionally, marketing relied on mass messaging, but the rise of web-based channels has allowed brands to tailor their communications with consumers in deeply impactful ways. This shift requires a fundamental evolution of how we execute

The digital marketing landscape has experienced at a rapid pace, with the sunset of third-party cookies creating a seismic shift. Marketers are scrambling to this transformed reality, searching innovative solutions to understand customer data and deliver targeted campaigns. This presents both challe